Inspired by coastal living and festival culture, Lionel the Label introduces a collection of swimwear, athleisure and festival fashion. 

Independently owned and made in Australia, each garment is constructed with precision, love and a sustainable approach to the fashion industry. 

Designer Chloe, aged 23 has also curated a collection of accessories to compliment her range of handcrafted designs. 


The adventure of Lionel the Label began for Chloe as a school student, selecting home economics as a subject. Finding a passion within her new found hobby she has obtained qualifications in Fashion and Business and applied her knowledge to flourish her brand. 
Established in 2013 Lionel the Label strives to deliver quality products that will make you glow from the inside out. 


We hope that you love wearing your garments as much as we love creating them. Tag away on social media, We would love to see you wearing Lionel the Label!

Happy Shopping,
Love Lionel the Label xx